Leave it alone! Stop faffing with your videos

Please don't be a pixel f*ck*r

Sorry to be vulgar but that's what we call you people. Yeah you, the ones that take 6 months to create one sub par video. You can't polish a turd (although we've rolled a few in glitter in our time!). But to be less dramatic, what I'm trying to say is that sometimes you need to apply the 'stuff it, ship it' mentality when creating videos.

Ok, but how?

The real driving force behind any video content is the story. This is the same for movies, VR, corporate videos, EVERYTHING IS DOWN TO STORY. For business videos you can substitute the word 'story' with the word 'message'.

Step 1. Decide what you want to say (your message/story)
Step 2. Say it. 
Step 3. Ship it.

If you have a solid message and are following the rules of being transparent and consistent, then you really don't need to be worrying about where on the screen the logo shows up, or if there is a take that has two words said slightly better. Stop messing with it, publish it!

That's why with The Video Club, when you upload video to us and we edit it we ask you to fill in a form with instructions. Because then we know what's important to you. We'll make the best video possible and you upload it. If you keep needing to tweak it then there is something wrong with the message. 

I'd love to hear your thoughts on this! Comment below or interact on Social Media.