You’ve almost definitely heard by now that video is an essential part of modern marketing. But do you know just how essential it really is? We did a lot of research when setting up The Video Club and we found a lot of statistics that prove that if your video is not producing regular video content, you are missing out on a seriously successful advertisement and marketing tool. Have a little look (more info after the video)...
“According to Cisco’s Visual Networking Index, by 2019, global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic.”
“500 million people are watching Facebook videos every day.”
So this all goes to show just how much video is consumed on a daily basis, but are you still wondering how that relates to your business? Read on.
“Including video in a landing page can increase conversion by 80%”
“59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video”
“Using the word ‘video’ in an email subject line boosts the open rates by 19%”
So people want videos. They look for videos, they're interested in videos. We've given you tutorials and tips for a few different video types - read the last few statistics to find out why.
“When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.”
“Almost 50% of internet users look for videos related to a product or service before visiting a store”
Lastly, we've found TONS of statistics about just how long a consumer will sit and watch video for, but the below statistic summarises it all. Keep it short and snappy!
“Nearly two-thirds of consumers prefer video under 60 seconds”
We hope these statistics have been inspiring. We could go on and on about how great and useful video is as a marketing tool, but why don't you just start making them and see the results for yourself!