We've told you enough times how much impact video has on social media. But enough of the boring statistics - the proof is right here. Our first video for Vets4Pets was one of our 'social videos', and all we did was take the text from their recent Facebook post about bird flu, and turned it into a video.
Even just at a glance, you can see how much better a video looks on social media. It's so easy to scroll past a huge block of text, but a 50 second video? Might as well, right?!
This video made such a good impression that DEFRA (Department for Environment, Food and Rural Affairs) phoned Vets4Pets the next day and asked if they could share the video. This should be all the proof you need that videos work SO much better than simple text posts. They instantly become unique, interesting, vibrant and so much easier for your audience to digest and share.
Our job didn't end here with Vets4Pets. While informative social videos are great, so is getting your face out there. Social media is a great way to attract more clients to your business, as well as keeping your current audience engaged and interested. With a vet practice in particular, we thought it was important for people to see who their pets will be seen by, to alleviate any possible intimidation.
Anna Warren, vet and partner at Vets4Pets Weymouth & Dorchester, decided we should do this by addressing one of the most common questions asked to her by clients - how to treat their animals for pets. Using The Video Club's recommended camera (Sony A5100), Anna recorded herself applying a treatment to Sebastian - a huge and friendly cat - while talking through the steps. With that and a couple of close up cutaways, The Video Club were able to knock this together...
This is only the beginning of our journey with Vets4Pets, but we've made a really good start. These videos are a perfect way to reach out to the audience of Vets4Pets - they inform, they teach and they remove the intimidation of trusting your pets with new people.
Simple, unique videos perfectly tailored to your audience is exactly what The Video Club is about, and Vets4Pets have proved just how easy it is to get started!